What are Antioxidants?
The basic function of an antioxidant is to inhibit oxidation. Oxidation leads to the production of free radicals that in turn may lead to cellular damage of organisms. Damage to cells can have detrimental effects on the overall well-being of an individual. The natural purpose of antioxidants is to terminate free radicals leading to healthy and efficient cellular activity.

What are Super Antioxidants?
Super antioxidants are the master or most potent antioxidants in the cell. When handled correctly, they are able to unleash their incredible potential. Some of these super antioxidants are superoxide dismutase, glutathione, resveratrol, hydroxytyrosol, and a few others that provide the maximum protection against free radicals and subsequent inflammation. Stopping inflammation at its source is our specialty.

How Do Antioxidants Function in the Body?
Free radicals are dangerous molecules in the sense that they are unstable. They look to gain more electrons to become stable, but until they do they can cause damage to cells and even the DNA. Antioxidants are molecules that are ready to share electrons with these free radicals, neutralize them, and dispose of them. Antioxidants are essential to almost all chemical reactions that take place in the body.

Why Does Aging Cause a Loss in Ability to Make & Utilize Antioxidants?
As we age, we naturally lose the ability to make and recycle antioxidants in our bodies. Supplementing with super antioxidants may be the key to impressive anti-aging benefits. Scientists have known and published numerous studies about the untapped potential of antioxidants. These studies found all the key pathways that antioxidants should work in, but without a functional product none have been able to produce these amazing results - until now! The first super antioxidants are now becoming available. Aging caused by oxidative stress is the progressive loss of tissue and organ function. Providing a strong defense against oxidative stress can make all the difference for natural age progression and slow down its effects.

What is the Master Antioxidant?
Glutathione is known as “The Master Antioxidant” explaining why so many supplements and cosmetic products are available on the market. None of those products have reached the potential of the super antioxidant. The correct handling of these molecules during production until used is crucial as antioxidants oxidize. Reduced glutathione, or GSH, is one molecule that is ready to give up an electron to unstable substances that cause oxidative stress. By combining with these dangerous substances, GSH becomes the oxidized version of itself, or GSSG. Generally antioxidants go through the redox cycle and are able to be used multiple times. However, once these antioxidants become reduced and stop a dangerous particle, they become oxidized rendering them ineffective.

Aging lessens our ability to put glutathione through the redox cycle, leading to increasingly severe oxidative damage causing cells to become less efficient over time. These and several other factors lead to age progression. Slowing down the effects of oxidative stress slows the aging process.

What Does VARS Mean?
A super antioxidant must be handled and formulated correctly for its potential to be unleashed. We call this VARS™ as it stands for:

    • Validated – There has to be validation behind why an antioxidant should work. Also validation of the final product is important in creating a trusted line of products.
    • Absorbable – It’s absolutely critical that the final product is bio-absorbable, meaning it is capable of penetrating either the dermal layers of the skin or mucosa of the mouth and enter the gastrointestinal tract.
    • Reduced – The final product must be in its active or reduced form for it to have the efficacy of a super antioxidant. Most supplement and cosmetic products are already oxidized by the time the substance is given to a patient. Great care must be taken to keep an antioxidant in its reduced form for as long as possible.
    • Stable – Each product must have a shelf life of over 1 year for maximum potency.

For more information regarding the power of antioxidants (particularly affecting oxidative stress, aging & diseases), this published study explains in further detail.